Cosmoprof new international buyer initiative to ramp beauty business
08 May '07
2 min read
COSMOPROF NORTH AMERICA SCOOP! Taking note of the ever growing strength of emerging markets, Cosmoprof North America has re-affirmed its commitment to the International Buyer Program and its position in the industry as the international beauty hub.
The International Buyer Program is a special initiative featured this year at Cosmoprof North America. This program allows international buyers from emerging markets the opportunity to attend the show, network, and develop business opportunities; in addition to potentially importing all the vast beauty sectors from U.S suppliers, manufacturers, and cosmetics brands.
According to the latest research from Euromonitor International, sales of cosmetics and toiletries at a world level grew by 5.5%. This is the highest increase in the last five years in the global cosmetics and toiletries market, with emerging regions such as Latin America and Eastern Europe leading the way.
Partnering with the U.S. Department of Commerce, whose main mission is to develop foreign trade for U.S. manufacturers, Cosmoprof North America provides a platform for U.S. delegates to meet with CPNA exhibitors interested in learning about foreign markets or distribution.
The cosmetics and toiletries industry is tapping into rising disposable income levels in developing regions. At the same time, modernized retail, distribution networks and growing consumer product awareness are helping to boost sales even further. Withthe International Buyer Program, Cosmoprof North America has become a vital link between US manufacturers and the vast buying power of the international beauty industry.
marketing@alchempro.com
