Genesis to work closely with Fila's new management team
09 May '07
3 min read
Craft performance apparel will be The Genesis Agency's anchor clothing line for run, tri and bike in key markets. “The creation of this agency gives us immediate and established coverage in critical running markets,” said Eric Schenker, Director of Sales and Marketing for Craft apparel and Karhu footwear “After meeting the full Genesis team, it was a no-brainer to join forces with Paul and his crew.”
For specialty retailers, The Genesis Agency's dedication to the channel will be a breath of fresh air. “We're excited to have such an experienced and well respected team serving the specialty retail community,” said Tom Raynor, Chairman and CEO of Fleet Feet, Incorporated. “With their track record and their passion, we are confident the creation of the first independent rep agency to serve specialty retailers nationally will pioneer innovation in our traditionally inefficient supply chain. All of us at Fleet Feet look forward to working with Paul and his team in the future,” he added.
The Genesis Agency will “go live” on June 1. Additional reps are being added to the team in the coming weeks to service markets based in DC, Nashville, Southern Cal, Atlanta, Michigan/Ohio and North Texas. Current members of the team are Ian Connor (Carolinas), Nick Rector (Northwest), Louis Rufo (Florida). Abbi Gleeson, VP of Marketing (NYC) and Steve Kindred, VP of Sales (Chicago) round out the team.
marketing@alchempro.com
