adidas to open licensed concept store at Auckland Airport
14 May '07
2 min read
Auckland International Airport Limited (AIAL) is pleased to announce that adidas will be opening a new licensed concept store airside at the international terminal in July.
The flagship licensed concept store will stock a wide range of licensed adidas apparel and footwear for men and women, including team sportswear for the All Blacks, Rebel Sport Super 14 teams, international soccer teams like Chelsea and Liverpool, NBA and cricket. It will also carry some product exclusive to the airport store.
The 150 square metre store is between the airside fashion and destination product precincts in the international terminal. All stock will be available tax-free. The Auckland Airport location will be the third adidas retail location after Wellington and Newmarket in Auckland.
AIAL general manager retail, Nick Forbes, says "The company has identified the need for an iconic brand to extend the range of retail options and adidas and their All Blacks range is an excellent fit."
"As the gateway to and from New Zealand, Auckland Airport is proud to offer such a highly regarded quality brand to departing New Zealanders and international visitors," said Mr Forbes.
adidas New Zealand Managing Director, Greig Bramwell, says while adidas has other airport based retail stores around the world, focusing on licensed product ranges is something unique.
"The airport store will offer something quite different from our Sports Performance Centre in Newmarket, Auckland, and our Originals Concept Store in Wellington, by showcasing our licensed product offerings," Greig said.
marketing@alchempro.com
