NexCen hires Richard L. Platt Jr. as President of Waverly brand
14 May '07
1 min read
NexCen Brands Inc announced that it has named Richard L. Platt Jr., President of the Waverly brand and NexCen's home division. NexCen completed its acquisition of Waverly, one of the most-recognized names in home furnishings, last week.
Mr. Platt comes to NexCen from Official Pillowtex, LLC, where he served as managing director and was responsible for brand direction and merchandising strategy for brands including Cannon, Fieldcrest, Royal Velvet, Charisma, Bugle Boy and Delia's. He has also served as senior director of retail sales and marketing for National Football League Properties, the NFL's $3 billion consumer products division.
"NexCen Brands is committed to increasing brand presence and profitability for each of our consumer products brands through our marketing, operations, merchandising and licensing expertise," commented Robert W. D'Loren, President and CEO of NexCen, adding, "Richard Platt exemplifies the superior leadership we commit to our family of brands. We are confident that he will successfully manage the team of home products designers and licensing professionals at Waverly to grow and elevate the company's leadership position in the home furnishings industry."
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