Charles & Colvard names KGK as new Moissanite jewelry maker
18 May '07
3 min read
“This is a great relationship for both parties,” said Louis Karten, Managing Director of Guild Solutions LLC, the U.S. marketing partner of the KGK Group, China. “Charles & Colvard targets its moissanite to the self-purchasing woman, who is the core customer for our marketing efforts as well. Working with Charles & Colvard was the ideal next step for KGK as a manufacturer because they have uniquely positioned moissanite in the marketplace."
"We are extremely impressed with the increasing awareness that Charles & Colvard has built for the moissanite category in the women's jewelry industry and we are thrilled to introduce a stylish moissanite jewelry collection to our upscale retail customer base.”
In other corporate developments, the Company, along with its Board of Directors and outside marketing consultants, has completed an extensive review of Charles & Colvard's historical and current marketing campaigns and initiatives. As a natural outgrowth of that review, the company is seeking proposals from advertising agencies to sharpen the creative message to consumers, and to develop and execute a new campaign by the fourth quarter of 2007.
marketing@alchempro.com
