Kohl's Corporation announced the launch of Moments, its first private brand intimate collection. Additionally, two new exclusive brand collections, daisy fuentes, available in June, and Simply Vera Vera Wang, available in September, will also launch in intimates. These three new brands together will represent Kohl's largest introduction to-date in the intimate area.
“We are pleased to extend our successful exclusive and private brand strategy into the intimate area. From apparel to home, our customers are clearly responding to these exclusive brands as evidenced by our strong sales,” said Kevin Mansell, Kohl's president. “These new offerings will meet the diverse needs and desires of our female shoppers, from fashion to value, further differentiating us in the marketplace.”
These new collections are natural additions to Kohl's well recognized and successful national brands. The Moments collection will initially launch this June in more than 200 stores and on Kohls.com, ultimately expanding to all stores by spring 2008. The daisy fuentes collection will hit all stores nationwide and Kohls.com in June, and Simply Vera Vera Wang intimates will launch in all stores and Kohls.com in September.
The Moments collection is designed to fit every minute in a woman's day – active, relaxing, romantic and special – and focuses on superior fit, quality, value and style. Moments will offer modern styles for every-day wear and also a fashion collection that highlights emerging trends. The Moments collection will launch with bra and pant styles. The fashion pieces will initially offer a variety of camisoles, bras, boy shorts and thongs.
marketing@alchempro.com
