US Bank & Caché to launch first affinity credit card
28 May '07
2 min read
U.S. Bank and Caché Inc have introduced the Caché Visa card, giving Caché customers a new reason to value their favorite store.
Cardmembers will receive 1,000 bonus points with their first purchase, five points for every dollar ($1) spent at Caché, Caché Luxe or cache.com and one point for every dollar ($1) in net spending where ever Visa is accepted.
Once a cardmember reaches 2,500 points, he or she will automatically receive a $25 Cache gift card. Cardmembers will receive quarterly statements where they can track the points that they have earned or redeemed, along with the balance.
With Caché Visa, cardmembers will enjoy the prestigious exclusive benefit of being automatically enrolled in the Caché Accents loyalty program, without the need to meet the $300 threshold that is otherwise necessary to become a permanent member.
Caché Accents benefits include: a five percent discount on all purchases, for life; free ground shipping on all online and special orders; exclusive sale events; advanced notice of special private events; a preview of new collections via email; coupon offers exclusively for Accents members and hotline phone alerts about store events.
The Caché Visa Card and the Caché Accents loyalty program provide two sets of rewards to the customer at the same time.
“With no annual fee, and the ability to earn points for all of the dollars they charge, with no cap on the points earned, plus a lifetime five percent off on any and all Caché purchases, this is a win win for all,” said Phil Morris, chief marketing officer for Caché.
marketing@alchempro.com
