Home breadcru News breadcru Company breadcru Perry Ellis signs licensing deal with ACI for Original Penguin brand

Perry Ellis signs licensing deal with ACI for Original Penguin brand

30 May '07
2 min read

Perry Ellis International announced it has entered into a new licensing agreement for the U.S. with ACI International Inc to design, manufacture and distribute men's, women's and children's footwear for the Original Penguin by Munsingwear brand.

"We are thrilled to have found the right partner for a key product category such as footwear for our Original Penguin Brand. ACI International not only has the experience but a keen understanding of the Original Penguin concept and a strong commitment to the brand," said Oscar Feldenkreis, president and COO of Perry Ellis International.

The Original Penguin brand was re-launched in 2002, to cater to a new generation of fashion conscious consumers seeking classic, vintage inspired styles.

This "suburban-chic" brand appeals to independent free-spirited young professionals who value Original Penguin's unique detailing, classic fits and individual styling. Original Penguin footwear will complement the apparel with modern vintage, suburban-chic styles that complete each fashion look, from swim to dress.

Steve Jackson, chief executive officer of ACI International Inc, added, "We are incredibly excited to be working on the Original Penguin brand, and we look forward to bringing to retail fun and unique styling consistent with the overall global positioning of the Original Penguin."

ACI International announced that Dave Frazier, former VP of Sales and Marketing for Lacoste Footwear in the U.S. andten year veteran at Ralph Lauren Footwear, will be president of the Original Penguin footwear division.

The Original Penguin footwear line will launch at selected retailers in the fall of 2007, followed by a broader launch in the spring of 2008.

Original Penguin footwear distribution strategy includes specialty footwear stores and department stores such as Nordstrom's, Barney's and Urban Outfitters.

Perry Ellis International Inc

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