Established in Italy in 1911, Fila is a leading manufacturer of footwear and apparel for sport and leisure that has developed excellent brand recognition by marketing products with a high design and style content that are endorsed by professional athletes from around the world.
Fila has strong equity in traditional country club sports including tennis, golf and ski. Additionally it has been a leader among athletically inspired lifestyle brands targeting a core 18-34 year old consumer who aspires to urban culture.
marketing@alchempro.com
