Bon-Ton to launch Exclusive KN Luxury Home collection
31 May '07
2 min read
The Bon-Ton Stores Inc announced the launch of our or the KN Luxury Home collection in 269 stores. The exclusive collection offers distinctive, livable design and consists of elegant bedding ensembles, luxury sheet sets, bath towels and accessories, tabletop items, gifts and decorative pieces.
“We're excited about the launch of the KN Luxury Home collection,” commented Bud Bergren, President and Chief Executive Officer of The Bon-Ton Stores Inc. “The KN Karen Neuburger brand already has outstanding name-recognition among our customers."
"We believe that the quality and elegance of the KN Home products in addition to the pure comfort and inspired designs of the collection will resonate with our customers. This partnership is a significant addition to our merchandise assortment of exclusive and national brand offerings and further differentiates our stores.”
The KN Luxury Home collection debuted in January 2007 and features exceptional detailing and fabrics. The bedding collection ranges from rich cotton to silk dupioni and includes accents such as pearls, shells and silk embroidery.
The KN sheeting collection includes bamboo, Egyptian cotton and sateen fabrics in thread counts. The KN Luxury Home bath towels are oversized and made from 100% Supima cotton.
Throughout 2007, The Bon-Ton Stores will continue to introduce new merchandise, expanding to tabletop, gifts and decorative accessories.
The Bon-Ton Stores Inc will be the exclusive retailer and marketer of the KN Luxury Home categories. The Company currently carries KN's popular heritage sleepwear, lounge socks, slippers and robes with the addition of fashion and basic bedding, sheet sets and bath towels.
"We are very pleased to partner with Bon-Ton stores to bring the KN brand's well-known comfort to all areas of the home," said Dustin Eber, president of KN Ltd.
"KN Luxury Home offers a comfort-inspired, easy-to-use collection that we believe will generate broad consumer appeal."
marketing@alchempro.com
