Crocs licensed to produce characters BATMAN & SUPERMAN
07 Jun '07
2 min read
Crocs Inc announced that it has entered into a licensing agreement with both Crocs Inc and Jibbitz, LLC to allow the two companies to license properties by Warner Bros. Consumer Products on behalf of Looney Tunes, Hanna-Barbera, and Scooby-Doo for use with their footwear and shoe charms.
The new Crocs footwear designs will feature classic characters including Bugs Bunny, Tweety, The Flintstones, The Jetsons, Scooby-Doo, and many others.
Crocs shoes have become a bona-fide phenomenon, widely acknowledged as an all purpose shoe for comfort and fashion. Crocs shoes are available all over the world and along with Jibbitz shoe charms, allow Crocs Inc and Jibbitz, LLC to team with WBCP to bring classic characters to the best-selling footwear.
“Crocs and Jibbitz boast an incredible global following amongst children and adults alike,” said Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “This type of universal appeal is a natural partnership for our portfolio of properties.”
Ron Snyder, CEO of Crocs, said, “We are extremely pleased to have extended our licensing agreement with Warner Bros. which now provides us access to many of the most famous animated characters of all-time such as Bugs Bunny, Daffy Duck, Tweety, The Flintstones, Yogi Bear, Scooby-Doo, The Jetsons, and Tom and Jerry, to name a few."
"We believe the universal appeal of Warner Bros. portfolio of cartoon personalities combined with the growing worldwide popularity of Crocs affords our company another compelling growth vehicle for the future.”
Recently Crocs Inc and Jibbitz, LLC also were awarded a license to produce merchandise based on DC Comics' characters BATMAN and SUPERMAN. Jibbitz, LLC products will be available in early summer with other Crocs Inc products to follow in 2007.
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