"A few years ago we undertook the challenge of opening a new store every week in India. Sri Lanka is a smaller country, so the growth cannot be comparable, but we do look forward to a similar growth in ratio to its population.”
The opening of the new store, added Prem, “symbolizes our faith in the Sri Lankan market potential and Reebok's commitment to boost that potential.”
With two floors sprawled over an area of 3000 sq ft., the arena store houses Reebok sports and fitness footwear, apparel, accessories and fitness equipment. Taking retail to new heights, the store offers the finest shopping ambience to customers with products displayed by categories such as 'Running', 'Walking', 'Aerobics', 'Tennis', 'Cricket' and so on, to help customers make better purchase decisions.
With the focus on service and exceptional ambience paramount to Reebok's shopping experience, the newly opened Reebok Arena promises to offer a larger-than-life feel to the customers.
As Reebok's Sri Lanka Partner, Mr.D.N.Rajapaksa – Chairman of D.Samson & Sons Ltd. commented, “We believe experiential marketing can go a long way in making happy customers and Arena is a step in this direction, offering customers better access to a larger range of Reebok products than they've ever had before in Sri Lanka.”
marketing@alchempro.com
