NexCen Brands presents Vision for 'Next Generation' Athlete's Foot
13 Jun '07
4 min read
One of the most recognizable names in athletic retailing for the past 35 years, The Athlete's Foot (TAF), announced that it will enhance and update its in-store design, marketing and merchandizing efforts, and franchise support systems to reinvigorate the brand and position it as a global franchise powerhouse in the retail industry.
The dramatic changes come under the leadership of TAF's new parent company, NexCen Brands Inc a brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries.
The new brand initiatives will be unveiled to 70 TAF franchise owners at the company's Global Franchise Convention taking place June 10-13th at The Venetian Hotel in Las Vegas, Nevada.
"For more than thirty years, consumers in communities around the globe have made The Athlete's Foot stores their local source for athletic footwear and apparel," commented Robert W. D'Loren, President and CEO of NexCen Brands Inc adding, "Our vision is to build on that existing brand strength, while becoming even more responsive to the needs and desires of our consumers and our franchise owners."
"At the heart of our effort is the desire to empower both customers and our franchisees to achieve their ultimate level of performance. What we're doing with TAF is exemplary of the NexCen mission to leverage our considerable resources for thebenefit of our brands worldwide."
"For decades, TAF has been the go-to source for athletic footwear and apparel for a wide variety of consumers. Our new merchandising system empowers our store owners to meet the demands of all of those customers - from the suburban runner to the urban skateboard enthusiast," commented D'Loren.
The merchandise modules themselves are store fixtures, both wall and floor units, that will be "wrapped" with a graphics package expressing the featured style. The units will be incorporated into a new, overall in-store design which was inspired by the athletic lifestyle.
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