Kellwood to acquire kidswear brand Hanna Andersson
14 Jun '07
3 min read
Kellwood Company announced an agreement to acquire Hanna Andersson Corporation, according to Robert C. Skinner, Jr., Kellwood chairman, president, and chief executive officer.
Headquartered in Portland, OR, Hanna Andersson, which is known for its superior quality and colorful designs, is a leading brand in the specialty children's apparel market. Utilizing a multi-channel distribution strategy, the products are marketed through the company's catalog, 18 retail stores and its website. Sales for 2006 were approximately $100 million.
Founded by a Swedish mother, Gun Denhart, and her American husband, Tom, in 1983, the company is named for her grandmother, Hanna Andersson. She started a children's clothing business in America when she could not find beautiful quality, pure cotton kids clothes like those she had known in Sweden.
Gun commented "It's terrific to know the little company Tom and I started, with a simple commitment to the customer, high quality and strong sense of corporate responsibility, has the opportunity to partner with Kellwood to help Hanna realize its full potential".
Skinner stated, "The Hanna Andersson acquisition complements our business and brand portfolio corporate strategy in several ways. As we have stated, one of our goals is to expand into upscale brands, and Hanna Andersson positions Kellwood in the better category of children's apparel. Another part of our strategy is to connect more directly with the consumer."
marketing@alchempro.com
