San Francisco-inspired apparel line at Dockers Hometown Store
13 Aug '07
3 min read
With more than half of the men in the U.S. owning at least one pair of Dockers® pants, the demand remains strong across all age groups. Dockers women's product offering has grown significantly to include a full range of tops, alternate length pants, skirts, dresses and footwear.
Comprehensive and Unique Product Assortment - The San Francisco store will feature the most comprehensive Dockers® product assortment found anywhere, including a full range of head-to-toe women's products, the full breadth of the Dockers Four Wearing Occasions for men – Work, Weekend, Dress, Golf – and exclusive products and popular styles sold in Europe and Asia. Product highlights include:
• The Dockers Never-Iron Collection: An exclusive Dockers line that is machine washable and provides a “straight from the dry cleaner look” right out of the dryer. Never-Iron products include shirts, pants and blazers, made with luxuriously soft fabrics that keep their stylish edge throughout the day – perfect for the office and business travel.
• Truly Slimming: Pants for women featuring a slimming panel that comfortably flattens the tummy and a Dockers Individual Fit waistband for added comfort and stretch to create a slimming silhouette.
Eco-Friendly Design Elements - From floor to ceiling, every element of the store's design is intended to showcase the brand's San Francisco-inspired style and eco-friendly sensibilities. The storefront and interior resemble the warm yet modern look and feel of a SOMA loft, incorporating reclaimed teak from demolished buildings in South East Asia and redwood lumber reclaimed from wine storage tanks used at the Wente Vineyards in Livermore, California.
marketing@alchempro.com
