"We need to keep these buildings alive to keep these stories alive," stated football legend and Hall of Fame quarterback, Joe Montana, adding, "I'm proud to support ARROW's campaign to Save Ellis Island and am honored to share and preserve my family's legacy on the website."
Former U.S. Senator Bill Bradley, Chairman of Save Ellis Island Inc stated, "Ellis Island is an intrinsic element of the uniquely American immigrant spirit and preserving this landmark for future generations is something that we all need to rally around." Mr. Bradley added, "Supporting this campaign and raising the awareness and funds necessary will save the thread that binds the 40% of Americans who can trace their family lineage through Ellis Island."
The comprehensive, multi-million dollar media and marketing initiative will be the first of its kind in the ARROW brand's 156 year history.
The national advertising campaign for ARROW brand apparel featuring the Save Ellis Island effort is debuting in September issues of entertainment and lifestyle magazines on cable television and cinema commercials, in-flight videos, eco- friendly hangers and online ads to be launched in September.
Additionally, outdoor billboards in a dozen U.S. cities featuring the celebrity supporters and local residents will carry the campaign's message.
"PVH, in the name of its Arrow brand, is honored to be a part of this remarkable endeavor and proud to help champion the cause of restoring this national treasure," stated Emanuel Chirico, Chief Executive Officer, who himself will be featured on the website with his family story.
Mr. Chirico added, "Creating an awareness campaign to preserve not only the famous Ellis Island buildings, but also the great American family stories connected to them, is a fantastic endeavor for PVH and the ARROW brand."
The campaign, which was conceived by the in-house PVH Advertising and Marketing Group and shot on location in the deteriorating buildings of Ellis Island, features portraits by renowned photographer Richard Phibbs.
The commercial and PSA spots were created and produced by the in-house PVH Advertising and Marketing Group, in close collaboration with director Ben Orisich of HomeNYC.
Phillips-Van Heusen Corporation
marketing@alchempro.com
