Jim & Eli to design back-to-school apparel line for Heelys
27 Aug '07
2 min read
• Boys and girls backpacks made with exclusive 'wheel pocket' for wheel storage during school hours • Hoodies with distressed screen printing and frayed-edge finishes • And shirts with trendier, fresh approaches to the brand like “Wings” and “Rapids”
“Jim and Eli have given our new line of apparel a fresh approach and cool look,” said Heelys Inc Vice President of Design and Development Bob Byrne.
“Kids are buying what they want now and we always want to remain on top of their wish list for back-to-school gear. I believe we've succeeded with our new line.”
marketing@alchempro.com
