Celia Visconti to see integrated brand marketing for New York & Co
29 Aug '07
1 min read
New York & Company Inc announced the appointment of Celia Rao Visconti to the position of Chief Marketing Officer. Ms. Visconti will have overall responsibility for creating and implementing an integrated brand marketing strategy for all aspects of the New York & Company and JasmineSola businesses.
"Celia is a very talented marketing executive who will bring extensive experience, talent and creativity to the New York & Company and JasmineSola brands," said Richard P. Crystal, New York & Company's Chairman and CEO.
"We are deeply focused on maximizing our market awareness, attracting new customers and building customer loyalty to drive sales growth, and Celia is the ideal executive to undertake these responsibilities."
Ms. Visconti joins New York & Company from Andrew Marc Inc. where she was Senior Vice President, Marketing and Communications.
Prior to this, she was Senior Vice President, Marketing at Tommy Hilfiger, where she was responsible for building the brand on all levels--including the development of marketing strategies and media programs, overseeing the entire creative process and the development and implementation of strategic alliances.
Ms. Visconti launched her career in retail at Giorgio Armani where she was the Director of Advertising for Giorgio Armani, Emporio Armani and AX/Armani Exchange.
marketing@alchempro.com
