• Go Heavy on Embroidery & Other Handmade Details:
Every culture, from South America to Africa or Europe to Asia has embroidery and other textile crafts as a common ground. With the many wonderful colours and decorative motifs, there is an unlimited source of inspiration for your designs.
Embroidered, woven or crocheted details add a cultural dimension to your product but make sure to take it a step further by incorporating these into modern forms or treatments. Again, it's important to mix the past with the present to come up with a product that is totally new and exciting.
• Go for the Men!:
Involve men in the story of leather and fashion accessories. Start creating designs for the male of the species. Today's man is increasingly conscious of his looks and how fashion products contribute to his well-being.
What he needs is a greater variety of products to choose from. For sure, this is a market with great potential for growth.
Asia Pacific Leather Fair Ltd
marketing@alchempro.com
