Abercrombie & Fitch to open Hollister flagship in NY city
29 Aug '07
2 min read
Abercrombie & Fitch announced that it will open a Hollister Co. flagship at 600 Broadway in New York's fashionable SoHo area. The multi-level flagship will be located on the southeast corner of Houston and Broadway, and will mark the Company's first Hollister Co. flagship.
The flagship is scheduled to open in Spring 2009. The Company anticipates opportunities for additional Hollister Co. flagships on an international basis.
"We are thrilled to be opening our first Hollister flagship. The Hollister brand continues to experience broad recognition and our strategy is to leverage its iconic status by continuing to grow the brand. By opening our first flagship in New York's SoHo area, we will be showcasing to both New Yorkers and travelers from around the world Hollister's laid-back, aspirational 'California Cool' style.”
“We believe the flagship will be a memorable and unique experience for customers and an important step in the brand's growth," said Thomas D. Lennox, Vice President Corporate Communications, Abercrombie & Fitch Co.
Hollister Co. has topped the list for the last four consecutive seasons, ranking as teens' Top Clothing Brand in a study run by US Bancorp Piper Jaffray. Its iconic brand status is inspired by a life near the beach, reflecting a sexy West Coast attitude.
Hollister Co. is a laid-back, aspirational lifestyle destination for high school aged Dudes and Bettys. The Company currently operates 416 Hollister Co. stores in the United States and three stores in Canada.
marketing@alchempro.com
