American Eagle Outfitters Inc announced the winners of the AE Fit Challenge. Beginning August 29 through September 11, hundreds of thousands of AE customers who voted for the winning fits will visit AE stores or ae.com to get a free pair of any AE jeans. Other voters will get $10 off any pair of AE jeans.
“Back-to-school is an exciting and important time in our customers' lives, and we're thrilled to make it even better with new jeans from AE,” said Kathy Savitt, executive vice president and chief marketing officer of American Eagle Outfitters Inc.
“The AE Fit Challenge adds a new level of fun and celebration to the back-to-school shopping experience for our customers.”
Customers voted for the winning fits by purchasing their favorite pair of AE jeans between July 10 and July 24. Customers who voted received a ticket for their purchase. The most-purchased AE jean for men and women “won” the challenge.
The AE Hipster, the women's winning fit, is AE's most classic, authentic jean. It is slim and features a clean leg, and sits slightly higher on the waist. The men's winning fit, the AE Bootcut, is an everyday, casual fit.
It is comfortable and easy to wear with a relaxed boot leg. Other fits in this season's Back-To-School collection include new trouser and wide-leg looks, straight and skinny silhouettes, as well as the ever-popular Boyfriend and Artist styles for girls. For the AE guy, fits include low-rise, loose and slim-fit, in both boot-cut and straight-leg options.
American Eagle Outfitters Inc
marketing@alchempro.com
