Perry Ellis International announced it has entered into two separate licensing agreements for the Perry Ellis brand. The Company signed an agreement in Korea with Posong Co Ltd to develop women's and men's swimwear lines and women's cover ups.
In addition, the Company also entered into an agreement with Royal Corporation to manufacture and distribute men's footwear in Japan under the Perry Ellis, Perry Ellis Portfolio and Perry Ellis America brands.
The Company also signed an agreement with Viet Tien Garment Export-Import Corporation for the Manhattan brand in Vietnam. All agreements are expected to benefit Perry Ellis International in the next fiscal year (fiscal 2009) and beyond.
"International expansion remains a key strategy of Perry Ellis International and we are pleased to have identified strong partners to continue our growth outside the U.S. Posong, Royal and Viet Tien are leading companies that possess the talent and infrastructure to successfully introduce and grow Perry Ellis swimwear in Korea, footwear in Japan, and the Manhattan lifestyle in Vietnam," said George Feldenkreis, chief executive officer of Perry Ellis International.
Posong Co Ltd one of the leading apparel producers in Korea, will develop women's and men's swimwear lines and women's swimwear cover-ups for Perry Ellis for the Korean market. The line will be distributed in upscale department and specialty stores in spring of 2008.
Royal Corporation is a leader in footwear design and manufacturing in Japan and will launch in spring 2008 the Perry Ellis, Perry Ellis Portfolio and Perry Ellis America footwear lines in dress, casual and athletic. The lines will be distributed in upscale department and specialty stores.
marketing@alchempro.com
