Brandix Casualwear forms the backbone of the Brandix Group's product portfolio, and specialises in woven bottoms - basic pants, cargo pants, 5-pocket jeans, shorts and skirts. It has seven production facilities which include a state-of-the-art fully automated denim facility, the first of its kind in Sri Lanka. The fully integrated process utilizes the advantages generated by the Group's vertical linkages to source woven fabric, finishing, accessories and high end washes.
The Brandix Centre of Inspiration provides centralised services to Brandix Casualwear, including marketing, design, product development, centralized cutting and supply-chain management. Key players in the supply chain are invited to sit alongside Brandix associates enabling them to conceptualise and deliver 'inspired solutions' to customers.
Brandix Casualwear CEO Pravin Kalpage said the success of BCI has been demonstrated by the productivity and effectiveness of this strategic initiative since its soft launch in June 2006.
The winner of two Presidential Export awards in August 2007, Brandix is ranked as Sri Lanka's largest apparel exporter and second largest exporter overall, by the Export Development Board (EDB). Consolidated Group turnover for the year ending March 31, 2007 was US$ 320 million and Brandix is expected to reach its short term revenue target of US$ 500 million, in the near future.
The Group which has adopted a unique customer-centric structure to offer end-to-end apparel solutions to its customers has invested substantially in the expansion of its operations locally and in the region. Over the last three years Brandix has invested Rs. 6.6 Billion and in the last year alone the Group invested more than Rs. 2.5 Billion to expand its Sri Lankan operations. Investments of Rs 3.5 Billion are in the pipeline for the current financial year.
marketing@alchempro.com
