For the past four years, Warner Bros. has been supporting female athletes with the Supergirl Jam, the only large-scale, all-girls action sports competition and lifestyle/music festival. This event is designed to promote and celebrate female strength, independence and empowerment.
With the Supergirl Jam, Warner Bros. successfully established the Supergirl S-Shield, the universally recognized symbol of strength and leadership, as the symbol under which today's sports girls unite. These "actionistas" embody the intelligence, independence, strength and creativity of the Supergirl brand.
Continuing the Supergirl brand's support of today's action sports girl, the inaugural Nastia Liukin Supergirl Cup was held this month, celebrating the accomplishments of young, rising female gymnasts and exemplifying the same collective attributes for which the Supergirl S-Shield stands.
Warner Bros. Consumer Products (WBCP)
marketing@alchempro.com
