What has been referred to as the first shoe to ever 'make a social statement,' the Earth brand of footwear is preparing to celebrate its 40th birthday on April 22nd, 2010. The milestone coincides with the 40th anniversary of Earth Day – what is widely regarded as the preeminent celebration to mark appreciation of the environment.
The Earth Shoe known today as Earth Footwear to complement a broader lifestyle product assortment that includes fit flops, boots, and walking shoes has recognized many notable milestones throughout its history.
Leveraging the platform of its founding, April 22nd, 2010, and the 40th Anniversary of Earth Day, Earth takes a giant step forward in the area of environmental stewardship, introducing an entirely biodegradable sole that decomposes 10x faster in the ground relative to an ordinary shoe.
marketing@alchempro.com
