FIFA will be pinnacle stage for adidas for innovation
08 Jun '10
4 min read
"adidas' legacy in soccer is unmatched and we are proud of our position as the number one soccer brand in the world," said Patrik Nilsson, president of adidas America. "The 2010 FIFA World Cup provides us with the opportunity to extend our heritage in soccer and offers the pinnacle stage for adidas to introduce innovative products to the game, expand our market leadership, celebrate players and teams and inspire soccer fans across the United States and around the world."
As the official sponsor of the 2010 FIFA World Cup, adidas will be the most visible brand at the games by supplying the official match ball, providing equipment for all World Cup officials, outfitting 12 federations and providing the ultimate in soccer footwear to world-class athletes including Lionel Messi, Jozy Altidore, Kaka, Steven Gerrard, David Villa, Xavi, Frank Lampard and Andres Guardado, among others.
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