Bloomingdale's to open 80,000 sq ft store in Santa Monica
03 Aug '10
6 min read
Also on this floor is the expansive women's handbag space including such designers as See by Chloe, Rebecca Minkoff, Longchamp, and Burberry. This area features a dramatic lattice ceiling detail that springs off the back wall of the department and climbs across the ceiling. Fine jewelry from David Yurman and John Hardy, watches from Michele and Michael Kors, and other women's fashion accessories including brands such as Alexis Bittar and Me & Ro, can also be found near this area.
Inspired by the California sun, special attention was given to sunglasses. A massive selection of shades from Dior, Prada, Oliver Peoples, Ray-Ban and more will be presented inside an innovative display that features a variety of holes cut into a luminous wall fixture.
Men will be able to complete their look from head to toe all on the first floor. A "lab" area will not only feature trend-setting designers, but also a unique denim area with a canvas backdrop that appears artistically tattered and worn. Glossed white walls paired with black and chrome details give an overall masculine and modern feel. A sampling of vendors in this men's area includes James Perse, Richard Chai, and Loomstate.
A variety of other men's designers such as John Varvatos and Theory will all be housed in dedicated pavilions scattered throughout the first floor.
The men's shoes including designers such as Billy Reid, To Boot New York, Converse, and Hugo Boss will be inside a unique oak pavilion featuring a cement wall with fractured glass displays -- a distinct showing of luxury mixed with cement and weathered materials.
Floor Two Here a women's shopping oasis exists where she can find everything needed to create a fashion forward wardrobe. Individualized pavilions create shops that will offer a great mix of merchandise in a uniquely designed space featuring designers such as Aqua, Diane von Furstenberg, Elizabeth & James, Marc by Marc Jacobs, and Vince.
As a nod to the nearby beach, there is also an entire area dedicated to surf wear with lines such as Quiksilver and Volcom. An expansive denim area featuring a chalkboard detail touting the season's must haves will be home to such designers as ACNE and J Brand.
The design features on the second floor include laser cut wood ceilings, along with an exceptional take on fitting rooms -- including large-scale boxes, which illuminate when occupied and wooden structures with a white serpentine plastic double-layered material to create a look that's reminiscent of a beach shack.
On this floor you will also find the debut of the Bloomingdale's "b-Style Bar" -- a new concept in personal shopping. Now customers will have the opportunity to work with their own stylist who will escort he or she throughout the store to assemble an entire look from head to toe.
From clothing to accessories, these stylists will be on the forefront of fashion and able to complete the ideal ensemble for any occasion. This high-tech b-Style Bar will feature such innovations as wi-fi capabilities, PCs for instant connection to the Bloomingdales.com website, and a flat screen TV airing fashion shows and trend reports.
And, as a special treat for shoppers, the second floor will be home to the popular Forty Carrots cafe, serving up Bloomingdale's famous frozen yogurt in a casual, upbeat environment.
marketing@alchempro.com
