Reebok launched its new shoes 'Adventure Line', at its flagship store in Chennai. Designed with MOA (Multiple Off-road Activities), this high end product gives the shoes a better grip on the road.
'Adventure Line' shoes come with a gusseted tongue, which is a fabric that connects the tongue to each side of the shoe, protecting the foot from water and sand. The shoes are priced in the range Rs.3,490 - Rs.5,490.
However, Company Sales Executive (South), Madhu Kannan, announced that Reebok wants to focus on the standard segment by opening a new line of shoes priced at Rs. 700 onwards. This product is set to come in the markets by March 2006.
Kannan further explained that the company wants to have a stronghold in Chennai and plans to open four new franchisee outlets.
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