Parsons Design students develop luxury goods concepts
27 Dec '07
2 min read
Now in its thirteenth year, The Design and Marketing of Luxury Goods is a semester-long program that functions as an incubator for new ideas for participating companies while providing business and design students with a rare opportunity to interact with top executives in the luxury goods industry and learn about product development from the inside.
This year's projects include creating strategies to increase brand visibility for Faber-Castell in the United States; designing products to promote Saks Fifth Avenue's new logo; developing strategies, including new product concepts, to enhance Lladro's image among young, affluent consumers; creating fragrance concepts for a younger consumer base for LVMH Perfumes and Cosmetics; and developing “Chanel 2012,” a strategy for the luxury market.
Each project team included Columbia business students and students from Parsons Design and Management, Integrated Design, Communication Design, Product Design, and AAS Fashion Marketing and Design. The students worked closely with executives from the participating companies to develop their strategies and concepts.
The course was designed and led by Ketty Maisonrouge, an adjunct professor at Columbia and president of the Luxury Education Foundation, who taught it together with Parsons Design and Management full-time faculty member Carlos Teixeira and Assistant Professor Heico Wesselius.
“This collaborative program demonstrates Parsons' commitment to providing our students with an understanding of the application of design in business strategy and new product development,” said Tim Marshall, dean of Parsons. “As the importance of design thinking in the business world is more widely recognized, an increasing number of companies are turning to Parsons graduates with an expertise in this area."
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