Home breadcru News breadcru Brand/Collection/Label breadcru Adidas Originals once again partners with UK designer Craig Green

Adidas Originals once again partners with UK designer Craig Green

14 Sep '23
2 min read
Pic: Adidas
Pic: Adidas

Insights

  • Adidas Originals and Craig Green unveil two reimagined Stan Smith models for Fall/Winter 2023.
  • The CG Split Stan disrupts the classic silhouette with a middle rubber protrusion, available in white, black, and khaki.
  • The CG Boost Stan transforms footwear with a die-cut Boost material upper, maintaining iconic Stan Smith details and offered in white, black, and silver
Having first been introduced during the label’s Spring/Summer 2023 show at Paris Fashion Week, this time during Fall/Winter 2023, Adidas Originals and Craig Green have returned to present two takes on the iconic Stan Smith shoe: the CG Boost Stan and the CG Split Stan. Relentlessly progressive in approach, each innovative silhouette takes the Trefoil’s inimitable DNA and reimagines it.

The CG Split Stan sees Craig Green respectfully disrupt the heralded Adidas icon as the familiar form is sliced in half with a middle rubber protrusion inserted between the two segments. Pushing the leather and rubber sneaker to new extremes, the CG Split Stan arrives in three monochromatic colourways: white, black and khaki.

Bridging iconography from Adidas’ past, present and future, the CG Boost Stan rethinks the very nature of footwear tooling – with a die cut upper sat atop a midsole and foxing all composed entirely of Boost material. The look is completed with Three Stripe perforations, printed Stan Smith logos on the tongue and printed Trefoil branding on the heel mustache, just like the original silhouette. The CG Boost Stan launches in three colourways: white, black and silver.

A campaign created with long-time collaborator, Dan Tobin Smith, celebrates the design of each shoe: exploring the textural quality of the CG Boost Stan while also oscillating between mirrored surfaces to highlight the dynamic lines of the CG Spilt Stan.

ALCHEMPro News Desk (RR)

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