Hyokyoung Lee from Institut Français de la Mode, France, and Hope Kemp-Hanson from Savannah College of Art and Design, USA were announced winners at the 2019 Adidas x Woolmark Performance Challenge in Munich. Kemp-Hanson was awarded a short paid internship with Adidas while Hyokyoung received €10,000 to develop an energy-generating Merino wool base-layer.
Kemp-Hanson turned to the South Korean skate movement for her design.Hyokyoung Lee from Institut Français de la Mode, France, and Hope Kemp-Hanson from Savannah College of Art and Design, USA were announced winners at the 2019 Adidas x Woolmark Performance Challenge in Munich. Kemp-Hanson was awarded a short paid internship with Adidas while Hyokyoung received €10,000 to develop an energy-generating Merino wool base-layer.#
“The concepts that we have seen from Hope and Hyokyoung convinced us that most of all the great ideas possible to enable people to experience the transformative power of sport by combining innovation and style use the benefits of wool,” said Tillmann Studrucker, senior design director at Adidas.
With more than 1060 students registering from more than 115 educational institutions from 21 countries, the diverse range of applicants for the program’s second edition highlights the thirst students have for both education and innovation as they plan the early stages of their career, Woolmark said in a press release.
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