Indian textile major Arvind Ltd plans to start its online retail sales with two women's in-house fashion labels, Shuffle and Prime, according to a media report.
The brands will compete with foreign fast fashion brands, such as Zara.Indian textile major Arvind Ltd plans to start its online retail sales with two women's in-house fashion labels, Shuffle and Prime, according to a#
The two brands will be sold on Amazon, Flipkart and Snapdeal by the end of October. Later in 2016, the brands will also be sold through Arvind's own e-commerce platform.
The exercise is part of Arvind's plans to kick-start its online business by selling some Internet-only fashion labels. The company's online venture is headed by Rajiv Mehta, former chief executive of Puma India. (SH)
ALCHEMPro News Desk – India
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