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Clothes still sending powerful signals in 2025

24 Aug '25
6 min read
Clothes still send powerful signals in 2025
Clothes still send powerful signals in 2025

Insights

  • Clothing in politics acts as visual persuasion, compressing arguments into images.
  • Russian sweatshirt made headlines at Alaska summit.
  • Volodymyr Zelenskyy's new look asserted intent in Washington.
  • In US politics, the suit remains civic glue.
  • DOGE's meme T-shirts declared disruption as doctrine.
  • Leaders dress to embody authority, belonging, or defiance—shaping narratives faster than policy can.

Foreign Minister Sergei Lavrov stepped off his plane in a sweatshirt stamped ‘CCCP’ (USSR in English) while Kremlin outlets boasted that the press corps had been served Chicken Kyiv en route. A sweatshirt and a menu are ordinary things until they are not. Soviet letters asserted a historical claim in block print to Ukraine, while ‘Kyiv’ turned into a culinary sneer, recasting the nation’s capital as a punchline.

Zelenskyy’s new look

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