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Cruise 2027 moves to the US, signalling a luxury power shift

08 Dec '25
12 min read
Cruise 2027 moves to the US, signalling a luxury power shift
Pic: Shutterstock

Insights

  • Cruise 2027 marks a strategic pivot as major luxury houses shift their destination shows to the US.
  • With New York, Los Angeles and Aspen becoming key stages, the move reflects where spending power, cultural influence and retail potential now converge.
  • For the textile and apparel sector, this signals tighter timelines, US-centric material needs and faster feedback loops between runway and retail.

The New Map of Cruise ****

Traditionally, cruise or resort collections have been staged in picturesque, often far-flung locations such as Havana, Marrakech, Athens, the TWA Flight Center at JFK, or Isola Bella on Lake Maggiore. These shows have functioned as both product launches and cinematic branding exercises, with travel and fantasy at their core.

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