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France's Muldooneys adds blockchain traceability to leather goods

17 Oct '23
2 min read
Pic: Muldooneys
Pic: Muldooneys

Insights

  • Muldooneys has unveiled the Provenance Time Capsule, a feature that uses blockchain technology and tamper-proof holograms to authenticate the origins of each product.
  • Integrated with 3D AG's soorce3D on the polygon blockchain, the system offers insights into ethical sourcing.
  • The Meenakshi Pret a Porter collection has incorporated this innovation.
French luxury leather goods tech start-up Muldooneys has introduced a new paradigm in luxury—The Provenance Time Capsule. The feature incorporates blockchain, linked with a tamper-proof hologram key that documents the digital footprints of each product through the intricate supply chain, whilst authenticating its provenance.

Nestled within 3D AG’s proprietary brand authentication solution, soorce3D on the polygon blockchain, the Provenance Time Capsule is more than a technological advance; it offers a journey into ethical sourcing. Each time capsule encircles a beguiling time loop, supplier heritage, and unique artisanal craftsmanship safeguarded by the precision of Swiss-made holograms, Muldooneys said in a press release.

The Meenakshi Pret a Porter collection now incorporates the Provenance Time Capsule. The final piece in the blockchain supply chain innovation model transcends mere functionality. It invites customers to forge a deeper connection with supplier heritage and their stories while preserving the timeless knowledge of traditional savoir-faire onto the polygon blockchain. Moreover, this innovation features a brand authentication benefit, activated when customers register their purchase within the vault using Swiss-made holograms, creating an unbreakable bond.

Unlike NFC chips (RFID) which are susceptible to tampering, Muldooneys’ holograms offer high-level security and authenticity for its customers and now it has vaulted the legacy of its heritage within its Provenance Time Capsule. 3D AG’s solution leveraging holographic technology within its blockchain supply chain model shows greater sophistication, demonstrating how authenticity, provenance, traceability, and transparency harmoniously coexist through the power of holography within the IoT, added the release.

ALCHEMPro News Desk (NB)

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