French brand Balenciaga announces Kim Kardashian as brand ambassador

On January 22nd, 2024, Balenciaga announced Kim Kardashian as its brand ambassador. The announcement comes with a portrait by the documentary photographer Platon.

Over the years, Kim Kardashian has walked the Balenciaga 51st Couture show, accompanied Demna to the 2021 Met Gala wearing custom Balenciaga, attended Balenciaga runway shows, and co-starred in several campaigns.

“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.” says Kim of her new appointment.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

ALCHEMPro News Desk (HU)