Germany's Adidas Basketball unveils The 2023 Collection: Chapter 01

The apparel collection celebrates the Three Stripes’ revolutionary spirit and strips away the excess with a refreshing new palette for the game. The collection is meticulously designed to consider effortless form and function while delivering on a style versatility – on and beyond the court, the company said in a press release.

The 2023 Collection was first introduced in Adidas Basketball’s latest film that launched globally on November 21 entitled, Chapter 01: Remember The Why, introducing a new era of originality on and off the court.

“You never forget the first time you pick up a basketball. That day connected me to the game forever. At Adidas Basketball, we believe that possibilities are endless when you know your why. We hope that this new era of Adidas Basketball will remind everyone that the most important part of doing anything is why you started in the first place,” said Eric Wise, Adidas Basketball’s global general manager.

ALCHEMPro News Desk (GK)