American upscale clothing brand and retailer, Guess? Inc. has decided to eliminate angora fibre from its future collections in retail stores worldwide.
During 2015, while developing its sustainability practices and publishing its first sustainability report, Guess? evaluated its practices related to the use of angora fibers. “As a result of this process, Guess? is implementing a programme to eliminate angora fibre from our future collections available in retail stores worldwide,” the company said in a press release.American upscale clothing brand and retailer, Guess? Inc. has decided to eliminate angora fibre from its future collections in retail stores worldwide#
Guess? Chief Executive Officer, Victor Herrero stated "While in the past, Guess has worked to ensure the minimal amount of angora used was ethically sourced, we feel the decision to eliminate angora moving forward is just the right thing to do."
Effective immediately, angora fibre should not be used in the production of any product going forward or contained in any private label products. This pertains to promotional items as well, Guess? said. (SH)
ALCHEMPro News Desk – India
marketing@alchempro.com
