"As the brand (Reliance) aims for international expansion, business diversification, and renewed creative growth, there could have been no better strategic partner to accompany us on this journey," Malhotra said in a statement.
Besides physical presence in the form of retail stores, the two entities would work to further scale up the designer's technological backbone for e-commerce expansion.
The designer operates four flagship stores in New Delhi, Mumbai and Hyderabad, two store-in-stores and a virtual store.
ALCHEMPro News Desk (DS)
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