Italy's Valentino launches digital capsule collection for Meta avatars

19 Jul '23

1 min read

Pic: Valentino/Instagram

Insights

Italian fashion house Valentino has ventured into the digital realm with a virtual collection for Meta group's avatars.
The Roman label has designed six distinctive, fully branded looks.
The designs also include Valentino's Pink PP.
The capsule collection was released on July 14 across Meta platforms, such as Instagram, Facebook, Messenger.

Renowned Italian luxury fashion house Valentino has made a foray into the digital world by crafting an exclusive capsule collection for Meta group's avatars. Announcing a collaboration with the Silicon Valley tech giant, Valentino is set to debut its digital ensemble on the Meta Avatars Store.

The first instalment of the virtual fashion series was released on July 14, giving users the opportunity to outfit their Meta avatars with Valentino's signature styles. These avatars are available across various Meta platforms, such as Instagram, Facebook, Messenger, and the company’s virtual reality experiences, Valentino said in an Instagram post.

The Roman label has designed six distinctive, fully branded looks, drawing inspiration from its most recent collection. Among the pieces are creations in Valentino's Pink PP colour. The selection features the Toile Iconographe, showcasing an all-over pattern of the maison's unique logo, and a panther print presented in vibrant Pink PP on a flowing dress.

Adding a final flourish to the digital outfits is the inclusion of the newly released Valentino Garavani Rockstud ballerinas.

ALCHEMPro News Desk (DP)

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