LVMH becomes premium partner for Paris 2024 Olympics

Emblematic of France’s creativity and worldwide appeal, LVMH has always been inspired by an exceptional spirit of innovation and an exacting quest for excellence. In all of their activities—from fashion and leather goods to perfumes and cosmetics, and from selecting retailing to wines and spirits—LVMH Maisons cultivate the highest levels of quality and embody everything that is most noble in the realm of exquisite craftsmanship, the fashion brand said in a press release.

Over several months, Paris 2024 and creative teams from LVMH and its Maisons have been investigating their mutual aspiration to ensure that the Olympic and Paralympic Games offer a distinctive experience that rewrites established codes. As a globally recognised leader in the luxury sector, LVMH will contribute its creative expertise and craftsmanship to provide memorable celebratory moments throughout the duration of the Paris 2024 Olympic and Paralympic Games.

Paris 2024 will entrust several essential roles to artisans from the LVMH Group. These include the design of the Olympic and Paralympic medals by leading Paris jeweller Chaumet.

Between now and the opening ceremony, LVMH and its Maisons—in particular Louis Vuitton, Dior, and Berluti—will present, with approval from Paris 2024, the different aspects of their engagement, enabling LVMH to become the ‘Artisan of All Victories’.

From the very beginning of the Paris 2024 vision and before the host city for the Olympic and Paralympic Games was selected, LVMH backed the Paris organising committee’s bid. A good many LVMH Maisons originated in Paris, and Paris has always been intimately linked to the history and success of the group, which in turn is deeply attached to the city, added the release.

“From the very outset of our project we have wanted the Paris 2024 Olympic and Paralympic Games to contribute to promoting the image of our country and France’s many remarkable talents. LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100 per cent for this exciting adventure. With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience. This partnership also sends a powerful signal that France’s leading businesses are behind the Paris 2024 Games, which will let our country shine brightly around the entire world. We want to thank the LVMH Group and its artisans for their confidence and their active engagement. Together we are going to make the Paris 2024 Games a truly exceptional experience,” said Tony Estanguet, president of the Paris 2024 Olympic Committee.

ALCHEMPro News Desk (NB)