LVMH to launch 24 Sevres multi-brand e-commerce site

24 Sevres will initially be available in 70 countries and will subsequently expand to 5 more countries. A few million euros have been invested by LVMH in this new venture.

The name 24 Sevres has been taken from the Paris address of Le Bon Marche – 24 rue de Sevres. The new shopping portal can be expected to have standout customer service along with features like click-and-collect for Paris, express delivery in 75 countries and guidance from fashion experts based in Paris via web chat, in English and French.

LVMH will also collaborate with artists and innovators to give a cultural twist to fashion by sharing innovative content on its platform, according to media reports. (KD)

ALCHEMPro News Desk – India