Millie Bobby Brown teams up with Walmart for new fashion line

As founder and creative guide, Millie draws on her own experience to bring fashion that feels exciting, attainable, and inclusive. At its heart, Mills is a love letter to her younger self.

“Mills is all about embracing those earlier moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves,” said Millie Bobby Brown, founder of Mills by Millie Bobby Brown. “This collection is made for the fashion curious girl to play in, experiment with, and make their own with a fun selection of colorways, graphics and special details. It was very important to me for this brand to be accessible to millions through our collaboration with Walmart!”

The collection brings a fresh point of view to everyday dressing with flirty cuts and playful, cheeky details. Delicate and feminine touches like floral appliqués, embroidery, and lace finishes run throughout the line. Thoughtful designs such as built-in shorts and bras offer ease and comfort. Feel-good fits are made to move with you day or night, with cozy PJs for hangouts with friends and soft intimates to mix, match, and make your own.

The debut collection features items across ready-to-wear, sleep, and intimates, all designed to feel playful and modern. The assortment includes dresses, skirts, tops, denim, sleepwear, bralettes, briefs, and matching intimates sets. Prices start at $10.50 in intimates and go up to $26.50 for wide-leg jeans, making the collection an accessible way to shop Brown’s style at Walmart.

“Walmart is on a journey to democratize fashion and Mills by Millie Bobby Brown delivers on the trend-right style and aesthetic our customers are looking for at the incredible prices that Walmart is known for,” said Ryan Waymire, Senior Vice President Fashion, Walmart U.S. “Mills by Millie Bobby Brown is an exciting new brand that stands for style and quality and offers tremendous value that only Walmart can. We are excited for the launch, and we know that our customers are going to love it.”

The collection is available now on Walmart.com and in 750 Walmart stores.

The collaboration was facilitated by Millie’s licensing agency, IMG Licensing.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)