New Manhattan launches flagship brand Pose

Who: New Manhattan

Collection: Women's custom-tailored dresses

USP: Using its tailoring technology, New Manhattan offers custom tailored off-the-rack dresses based on four customer measurements. This revolutionary process eliminates the need for traditional sizing.

Price Points:  $80 - $150

Available: pose.shop

Bytes:  "Every single human being has features that they want to bring out — that they want to highlight regardless of their shape and size. When you get something tailored, our algorithm can highlight the features you want and also fits perfectly and makes you feel your best,” says CEO Jonathan Sotoodeh.

About the company: Pose tailors tops to give a personalised experience and the ability to choose any design. Moving beyond the power of tailoring, the company revolutionises the way people shop for clothes online by removing the need to try on clothes.

ALCHEMPro News Desk (JL)