The 80th edition of Pitti Uomo that is coming to an end has confirmed the predicted attendance figures announced previously. The number of both foreign and Italian buyers grew: with + 7.6% rise in international buyers and a 1% rise in Italians.
There were excellent performances from all the main foreign reference markets, with significant increases from Germany (+ 9.7%), Japan (+ 10.6%), the United Kingdom (+ 20.4%), Holland (+ 18%), Turkey (+ 25.6%), South Korea (+ 17.7%), and the United States (+ 33.2%). The results for buyers from Sweden, Australia, Taiwan, Brazil, Singapore and the United Arab Emirates were also very good.
The total number of buyers – as the fair closes – should be around the 20,000 mark (12,500 Italians, 7,500 from abroad), and the overall number of visitors – counting journalists, agents, representatives, suppliers and members of the trade – should exceed 32,000.
“The Pitti Uomo that is coming to an end has been a decidedly energetic edition”, underlines Raffaello Napoleone, CEO of Pitti Immagine. “The top buyers from all the most important international shops and department stores came to Florence where they found innovative men's fashion projects and collections that will certainly lead to significant results on markets next season. We were very pleased with the high level of appreciation and the press success of the Pitti Uomo and Pitti W special events, particularly the attention paid to our window on Brazil with the launch of the Guest Nation project”.
Here are just a few comments from buyers and exhibitors at this edition of Pitti Uomo and Pitti W:
The buyers:
Beppe Angiolini, president of the Camera Nazionale dei Buyer and proprietor of the Sugar boutique (Arezzo) “A very positive atmosphere both inside and outside the various pavilions and, above all, a very concrete approach: there were very few pointless features, leaving more space for greater insight and depth. Pitti Uomo is the most important men's fashion fair in the world and it should stay that way”.
Maurizio Purificato, proprietor of the Antonia boutique (Milan): “A wonderful atmosphere and great brand research. The buyers' work depends a lot on the selection carried out by the fair and every season we discover stunning clothing and accessory proposals here. L'Altro Uomo was particularly interesting and it was possible to feel the contamination between the style of the Japanese designers and the influence of the Americans”.
Giada/Lee Eun Jung, Assistant Manager LG Fashion (South Korea): “A truly lively edition: from the high level of visitors to the fabrics and materials that felt more natural and colorful. Pitti Uomo is the reference fair for men's fashion as well as a great opportunity for mixing with members of the trade from every part of the world”.
Hirofumi Kurino, Senior Adviser United Arrows (Japan) “What can I say?… Coming back to Pitti Uomo is always a positive experience. Each time I see more improvements: at this edition I found the fashion shows organized during the day to be particularly interesting. They offer a chance to see the garments and their possible combinations. I am also getting to like Pitti W more and more: it is like a breath of fresh air that broadens our perspectives”.
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