The Fastrack products fall into the price range Rs 500–2000.
Wide range of variety in steel, brass and plastic helps the consumer make choice of their own.
Besides, Kurien says that their company has a better understanding when it comes to Indian consumers, their styles, colours and trends that they demand.
Cost-effective production and wide distribution helps the company to compete with the international premium brands entering domestic market.
Tie-up with MTV has led to a seres of funny and witty advertising of the product.
The 'Fastrack' products are available at MTV clothing stores and PlanetM outlets.
Kiosks are being put up at 60 malls in different cities specifically for these products.
The company ended the second quarter this year with a 99 percent growth in net profits and saw watch sales grow sharply from Rs 156.07 crore in the second quarter last year to Rs 193.39 crore during the same period this year, registering an increase of 24 percent.
Fastrack's contribution to the total sales of the company has been about Rs 17 crore, and Rs 12 crore from that of watches and sunglasses division.
marketing@alchempro.com
