Also featured Monday-Wednesday are FOCUS Apparel & Accessories Show and TRANSIT LA Shoe Show, both presented in the CMC's Penthouse, 13th floor. TRANSIT is LA's only dedicated footwear show, with notable exhibitors including Jeffrey Campbell, L.A.M.B., Badgley Mischka, Vince Camuto, Matiko, Irregular Choice, Kelsi Dagger, DV by Dolce Vita, Lovely People, Report Signature, Gee Wawa, Steve Madden, Frye, Seychelles, BC Footwear, Jessica Simpson, and BCBGeneration.
FOCUS offers a well-rounded mix of merchandise from emerging and established labels, featuring exhibitors Wanderlust, Mossmann Australia, Mode Ré uisé, Allison Izu Copenhagen Luxe, Wave, Stay by Stacey Angel and SLOWCOLOR, among others. This season, FOCUS will be embedded within TRANSIT, featuring a one-way directional flow of traffic to make it easier for buyers to navigate the hundreds of footwear, apparel and accessories available in the expansive Penthouse venue.
FOCUS will host the F2 Runway Show, produced by The Fashion Office, on Monday, October 17 at 12:00pm in the Penthouse. The show will include designers Atelier Basil, Christian Laurent, JOI, and Linden.
Monday afternoon also features a complimentary seminar entitled "The Silent Salesperson- Visual Merchandising" by Mercedes Gonzalez of Global Purchasing Companies. Buyers and industry guests are invited to learn about the vital power of first impressions through visual merchandising in order to attract customers, make sales and build a brand. This seminar is scheduled for Monday, October 17 at 2:00pm in Seminar Suite A206.
On Monday evening, buyers and industry guests are invited to an Opening Night Party hosted by the CMC from 5:30pm- 7:30pm in the Main Lobby. Featuring complimentary cocktails, hors d'oeuvres and live DJ, the event is sponsored by Trader Vic's LA Live, Izze and Lite Pom.
AREA 4, the new men's contemporary showroom gallery located on the 4th floor, B-wing, will be celebrating with a Launch Party open to buyers and industry guests, co-sponsored by Antenna Magazine, Original Penguin, Pop Chips and Hint Mint. Will Leather will be giving away fifty bags to the first fifty guests. The launch party will be held AREA 4 from 5:00pm-8:00pm on Tuesday, October 18.
Finally, buyers and attendees can expect an array of perks and giveaways, including Beauty Bars & Lounges offering complimentary manicures by POP Beauty, makeovers by Nakeah Cosmetics, dry cuts and blowouts by Oliver Ifergan Atelier, as well as giveaways, drinks and snacks on almost every floor. Additionally, all attendees who write a purchase order in a CMC Showroom qualify for free parking in our underground garage.
Spring 2012 Los Angeles Fashion Market takes place Monday-Thursday, October 17-20, 2011 at the California Market Center. Market hours are 9:00am- 6:00pm daily, with Sunday open for Preview by appointment.
California Market Center (CMC)
marketing@alchempro.com
