'Gucci: The Making Of' in celebration of its 90th anniversary
14 Oct '11
3 min read
In celebration of Gucci's 90th anniversary and the opening of the Gucci Museum in Florence, Gucci: The Making Of is an insightful tribute to the heritage and influence of the iconic, multi-faceted Italian fashion house, whose name over the last 90 years has become synonymous the world over for Italian handcrafted luxury and fashion authority.
The 384-page book is a rich tapestry of 52 original essays and over 700 images, some of which have never been seen before, recounting Gucci's origins, identity, craftsmanship and innovation.
Ample space is dedicated to signature themes, which have contributed to shape Gucci's influence in the world of fashion and society, including the House's icons—the Green-Red-Green web, the horse-bit, the Flora pattern, the Bamboo and Jackie bags, and the loafer—and the House's roots—its founder Guccio Gucci, its birth city Florence, and its country of origin, Italy.
Edited by Gucci Creative Director Frida Giannini, with essays and inserts by contributors including Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward and Stefano Micelli, Gucci: The Making Of is a dynamic record of a much-coveted brand that will be a must this season for anyone with a love of fashion and an interest in contemporary culture.
Simultaneously available in English, Italian, French and German, the trade edition will be sold in fine book stores worldwide. There will also be a luxury edition bound and slip-cased in bonded leather, which will retail for US $200 and will be sold exclusively in Gucci boutiques. In recognition of its ongoing partnership with UNICEF and the release of the luxury edition, Gucci will make a donation of US $250,000 to support UNICEF's Schools for Africa initiative.
About the Contributors: Katie Grand is Editor in Chief of Love Magazine. Peter Arnell is former Chairman and Chief Creative Officer of Arnell Group, an advertising and brand identity company. Rula Jebreal is an established novelist and journalist. Christopher Breward is Professor in Historical and Cultural Studies, London College of Fashion, and Editor Frida Giannini is Gucci's Creative Director.
Serial rights are available so please don't delay in calling if you are interested in an excerpt. Credit for the book must read: GUCCI: The Making Of, Rizzoli New York, 2011. Photographs, which may not be reproduced in any way without written permission from the publisher, are available to accompany your coverage, and are to be credited on a case by case basis.
GUCCI: The Making Of Edited by Frida Giannini with contributions by Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward, Stefano Micelli and others Hardcover with Jacket 10” x 12.75” / 384 pages / 700 color photos $85 U.S., $85 Canadian, £50 UK Rizzoli New York / ISBN: 978-0-8478-3679-6 Release date: November 2011 GUCCI: The Making Of will be published simultaneously by Rizzoli in a French edition and in an Italian edition, and in German by Collection Rolf Heyne
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