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Fashion event Pure London to be held in February 2012

03 Dec '11
4 min read

Perfectly placed to discover a world of accessories alongside seasonal trends, the Accessory section showcases essential fashion extras from handcrafted jewels through to leather clutches, printed scarves and bespoke hats. Showroom One, Adele Marie, Gabs Handbags, Lowie and Vanessa Tugendhaft will all be presenting their latest collections.

Premium Accessories will present boutique buyers with a selection of the most sought after designs to complement the womenswear found downstairs. Ally Capellino, Sam Ubhi, Vivien Sheriff and newcomers Becksondergaard and Lulu Guinness Luggage will all be on show.

With its own dedicated hall next to accessories, Pure Footwear is home to an international mix of designer and contemporary brands and is divided into Design Led and Trend Led. Paco Herrero, Beyond Skin and Claret Showroom with their brands Modern Vintage, Chipie and House of Harlow all put their best foot forward in Design Led whilst Pikolinos and Snipe Trend set the pace in Trend Led.

A well attended feature of the show, the seminar and catwalk programmes will return to February's event with a full programme from a number of inspirational high profile industry speakers as well as the voice of the industry Drapers and trend forecasters WGSN.

Pure London, the UK's favourite buying destination, takes place twice yearly (February - A/W edition and August - S/S edition) at London Olympia. Home to over 1,000 contemporary and premium womenswear, young fashion, footwear and accessories brands Pure London attracts over 12,000 visitors to each edition.

The show also offers 6+ catwalks each day, a full seminar programme with the chance to hear from leading industry speakers and inspirational trends from market-leading magazine, Drapers, and global trend forecaster, WGSN. Pure London is delighted to be supporting the Fashion Textile Children's Trust for February 2012.

Pure London 2012

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