Joivan Jimenez of Ocala, Florida has been named the grand prize winner of the Van Heusen Institute of Style Super Bowl XLVI Ultimate Fan Experience by transforming himself from “Schlub to Swagger.” Jimenez and four friends will fly to Indianapolis in a G4 jet, attend the GQ XLVI and ESPN The Magazine NEXT parties, experience complete style transformations and watch Super Bowl XLVI in a suite with Pro Football Hall of Famers Steve Young, Jerry Rice and Deion Sanders.
“I've never won anything like this before. When I got the call, I literally dropped to my knees,” said Jimenez. “I now think about the trip every day. I'm so glad to be going to the Super Bowl and to be going in style. I literally cried when I first found out.”
A judging panel, including campaign ambassadors Young, Rice and Sanders, Van Heusen Fashion Director Chad Kincaid, ESPN The Magazine Fashion Editor Samantha Rubin and GQ Fashion Market Editor Ted Stafford, selected the winner of the contest.
“It was tough selecting from so many great entries. All the guys brought their A game to this contest but it was the simplicity and taste level in Joivan's transformation that really clinched it,” said Kincaid. “He pulled great elements together with a slim cut suit, checked shirt and skinny tie, but the devil was in the details as he topped it off with a razor thin pocket square and statement glasses. Joivan's sense of personal style in adding just the right accessories was what set him apart from the pack!”
Over 2,000 submissions were received since the campaign launch in September when Van Heusen, in partnership with GQ and ESPN, challenged men to step up their style game and share their transformations from “Schlub to Swagger” by submitting before and after photos on VanHeusen.com for the chance to win the ultimate sports fan experience - attending Super Bowl XLVI in Indianapolis in style.
The Institute of Style campaign was created in 2011 with the goal of bringing style and swagger back into men's lives.
Phillips-Van Heusen Corporation
marketing@alchempro.com
